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Make 
what
matters 
visible.

From business plan with a mission to brand with a vision
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building a brand?

From the inside out.

You have a business plan with a mission. You are ready to follow your dreams and build a profitable business with impact. But how do you ensure that your story is truly seen, felt, and remembered? How do you translate your ambition into a powerful brand and a distinctive positioning? And how do you ensure that brand, marketing, and communication reinforce each other instead of becoming separate activities?

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A strong brand is more than just a beautiful visual identity or a good story. It provides direction to your organization, makes it clear what you stand for, and ensures that the right people choose you.

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As a Brand Builder and Mentor, I work every day with entrepreneurs who are ready to build a strong brand - from essence to expression. 

A complete brand.

offer

"First, you find the essence. Only then do you give it a strategy, a story, an emotion, a visual identity, a voice, a way of communicating, and eventually, it becomes tangible in every interaction with the customer. That is the magic of building a strong brand."

- Marijke Tadema

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More than a logo. 
 

A clear and creative process in which we bring your brand

to life step by step.

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about Marijke

Brand Builder & Mentor

For over 8 years, I have been helping entrepreneurs translate their mission into a brand with a clear vision, a unique story, and a striking appearance.  Because to me, a brand is so much more than a logo. It is the DNA of a company: something that arises from within and is palpable in everything you do, tell, and radiate.

 

I love discovering that deeper layer and making the whole thing cohesive. I prefer working with people who believe in their dreams and want to make the world a little more beautiful.

 

From Portugal and Indonesia, surrounded by nature and the ocean, I follow my own dreams. Besides helping entrepreneurs, I love creating large art objects and find inspiration in surfing, walking with my dog, and reading books in the garden. My big dream? Building my own tiny house. 

brands with a mission

They went before you

  • Ripple Surf Therapy

    Marijke has helped us tremendously to further strengthen Ripple's online presence. We were struggling to find a tone of voice and visual style for our social media that truly aligned with the retreats we offer.

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    Marijke helped us re-examine our strategy and determine a direction that fits much better with who we are and what we do. After this new approach was developed, she also connected us with local content creators and photographers/videographers in both Indonesia and Portugal. They captured our retreats in a way that remained completely true to this vision.

     

    We are still working together, and I can sincerely recommend Marijke to any team looking for support that is thoughtful, professional, and completely in line with the brand!

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    - Djai Baaten (Founder)

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  • Surf 'n Yoga Retreats

    Working with Marijke was an incredibly pleasant experience.

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    She really took the time to listen and understand what our company does, what we stand for, and what kind of community we want to build. From the beginning, she was very accessible, always open to questions, and never made us feel uncomfortable if we asked something twice. That is incredibly valuable when you are still looking for the right direction!

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    Marijke clearly knows what she is talking about. She helped us define our brand values, clarify our message, and find a tone of voice that really suits us. In addition, she knew how to explain the strategy in a clear and organized way, which made everything manageable and allowed us to look forward with much more confidence.

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    - Joanna (Manager)

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  • Vereniging van Nederlandse Gemeenten

    Over the past eight months, I have worked with Marijke Tadema. Under her inspiring leadership, a new knowledge platform with a new logo has been developed and designed. This platform will soon be launched for municipalities and knowledge partners. A knowledge platform in a dynamic political-administrative environment. Marijke works meticulously and with great dedication, bringing out the best in herself and those around her. She identifies and achieves concrete results, is creative, and has an eye for continuous innovation and new perspectives. A true professional.

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    - Frank Speel (Program Manager)

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  • Marijke, I want to thank you for all your thinking, your vision, commitment, and creativity for our JustGo brand. Without your input, we really wouldn't have come this far, and it's also wonderful to experience that, beyond the strategic issues at play, you also just solve things hands-on. It's great to see that you always remain true to your own standards... and that is very valuable for any company. So, to anyone who needs a visionary who you can also have a laugh with? Marijke is your woman. Go Girl!

    - Jeroen van Denderen (Product Manager)

    Terberg Business Mobility

  • Lasting Legal

    I needed to collaborate with people who genuinely understood where I want to take my business. Femke and Marijke provided that perfectly; the connection was immediate. I am very satisfied with the beautiful and professional result that adds a lot of value to my company.

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    - Jellien Roelofs (Owner)

  • Deesy

    Marijke has been working with Deesy from the very beginning. She provided thoughtful advice on brand building, had a well-founded opinion on the corporate identity, but she also often surprised us with creative interpretations and ideas (for now or later). And currently, she is our traffic heroine. For us as a startup, Marijke is our ideal marketing right and left hand. Strategic, creative, and executive!

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    - Han-Paul van Westing (Owner)

  • Working with Marijke was very pleasant. She was critical and professional, but also very involved in our project. She always thought along with us, asked the right questions, and has a lot of knowledge. We are extremely satisfied with the result and highly recommend Marijke to others.

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    - Martine Meijburg (Owner)

    The Sandbox

  • Marijke guided us in a wonderful way by having extensive conversations with us about our company, what drives us, and how we create our products. This gave her a good picture of who we are and what we stand for. Based on that, she helped us with the next steps, which we now want to put into practice.

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    From defining our core values to determining our unique selling points: she helped us boil everything down to four or five key focus areas. In addition, she helped us create a clear profile of our ideal customer, allowing us to reach our target audience more effectively and efficiently.

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    She also mapped out the ideal customer journey for us. This helps us improve the experience on our website, so that customers find their way to a purchase more pleasantly and easily, which ultimately also benefits our sales.

    To bring everything together, she also mapped out the necessary follow-up steps. We look forward to continuing to work with Marijke on the growth of our company.

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    - Kieran (Owner)

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Ready to turn your business plan into a strong brand?
 

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