
Make
what
matters
visible.
From business plan with a mission to brand with a vision


building a brand?
From the inside out.
You have a business plan with a mission. You are ready to follow your dreams and build a profitable business with impact. But how do you ensure that your story is truly seen, felt, and remembered? How do you translate your ambition into a powerful brand and a distinctive positioning? And how do you ensure that brand, marketing, and communication reinforce each other instead of becoming separate activities?
A strong brand is more than just a beautiful visual identity or a good story. It provides direction to your organization, makes it clear what you stand for, and ensures that the right people choose you.
As a Brand Builder and Mentor, I work every day with entrepreneurs who are ready to build a strong brand - from essence to expression.
"First, you find the essence. Only then do you give it a strategy, a story, an emotion, a visual identity, a voice, a way of communicating, and eventually, it becomes tangible in every interaction with the customer. That is the magic of building a strong brand."
- Marijke Tadema

about Marijke
Brand Builder & Mentor
For over 8 years, I have been helping entrepreneurs translate their mission into a brand with a clear vision, a unique story, and a striking appearance. Because to me, a brand is so much more than a logo. It is the DNA of a company: something that arises from within and is palpable in everything you do, tell, and radiate.
I love discovering that deeper layer and making the whole thing cohesive. I prefer working with people who believe in their dreams and want to make the world a little more beautiful.
From Portugal and Indonesia, surrounded by nature and the ocean, I follow my own dreams. Besides helping entrepreneurs, I love creating large art objects and find inspiration in surfing, walking with my dog, and reading books in the garden. My big dream? Building my own tiny house.
brands with a mission
















